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What businessman or woman doesn't highly value their time, right? Yet they'll all admit that in the real world it takes time to build a social relationship with potential customers.
The fact is that there's a whole slew of hi-tech social media management tools whereby a business person can automate much of that essential work of building social relationships that lead to business.
Sure, it takes some time to even use the tools but it's a lot less time that it takes to do all those chores manually.
Not to mention the learning curve.
That's one of the things a social media manager does. (Yeah....like me :-) He or she saves you a lot of time and will most probably do a lot better job at it than you.
I'll give you an example of one idea:
Do you realize you can set up a whole series of tweets based on a particular product or service. And I don't mean blatant sales pitches either. I'm thinking of regular little educational 'factoids' of information designed to educate your list and thus allow them to gradually realize that you can help them.
All on automatic.
It's all about time. You can save a lot of time only by usine modern social media management tools yourself. But is that where your own time is best spent?
Probably not. You're probably better doing what you've been trained to do. Smart business people understand the value of delegation. That's where hiring somebody to advise and/or manage your social media management can pay off big-time.
Do you have a Social Media Manager?