Image via CrunchBase
I've been trying to crystallize the answer to that question in my mind lately. It's of concern to me first of all ...'just because' I'm a naturally curious kind of guy. But secondly, because I'm kinda getting 'ants in my pants' to get outta the English teaching business and start using some of the skills I've developed (some more fully than others) since I've been over here in Korea.
As I've said several time before, I because aware several months ago about this field called 'social media management'. As you'll recall, "social media" refers simply to user generated content shared with other....e.g. Facebook, Twitter, LinkeIn, Digg, Posterous, et.al.
I read that more and more companies, from big to small, are spending money and lots of it on social media. It's spent in a variety of ways that are sometimes pretty simple and other times very sophisticated. But what I wanted to know was, "What exactly do these 'Social Media Managers' do?"
Well, how 'bout things like these?
- Set up any important social media platforms you don't have yet...e.g. Facebook, Twitter, LinkIn and possible others.
- Clean up social media sites that you have which might be perhaps kinda neglected and junky by now.
- Help you with growing your follower list through selective targeting and inviting...and maintaining those relation ships through constant communication....e.g. 2 status posts/tweets a day on each of your major platforms.
- Help with reputation management....e.g. monitor the 'net' to immediately catch anytime somebody says something good or bad about you/your company/your brand. And respond accordingly.
- Function as a first-line of customer service(especially valuable if you have actuall products to sell)
- Function as your eye on the market...e.g. monitor your industry and keep you advised of any new developments you need to be aware of.
- Function as the publics eye on you.....e.g. as you become better know, people are curious about what you're doing. You might not be comfortable with the task of telling people what you're doing......you might be reluctant to toot your own horn. So let somebody do it's who's presumably better at it that you are.
- As you get more successful and your goals get larger, you can use your social media/PR manager to actually generate more extensive 'content' for you....blog post, reports, make appointments, etc.
Undoubtedly there's other things that go on too but these things listed above should serve to illustrate that there's more to it than maybe you realized.
So let's go to the dance business that I know a little bit about because I've been a serious 'social dancer' for a long time.
There's no doubt that the dance business is just as competitive as anything else. There's still a lot of money to be made. But I don't see much, if any, high powered 'social media' in it.
What I do see is inward oriented....i.e. to the people who already dance. They're 'preaching to the choir. In my opinion, very few of the major players in it think as big as they could and use social media to expand their market.
Should you be thinking bigger?
Well, I don't know for sure. But ask yourself this question: "Is there anybody else out there who doesn't know how to dance but would probably like to learn?"