WanderingSalsero

Domain terminology you might find valuable

Image via Wikipedia

In some reading just now, I had something clarified that I immediately realized I was a little confused about.  So I thought I'd share it with you.

First....everybody knows what a domain name is, right?  It's the officially registerd name of your site.  It's strictly for online purposes and has nothing, zip, zero, nada to do with the name register for your business at the local country court house (like we do in Texas).

And secondly, you'll remember that domains really aren't expensive.....typically $6-12.

But can you sell a domain?

How do you do it?

Well some terms that you'd need to understand to to buy and sell domains.

Registrar:  The 'registrar' would be, for example.....www.godaddy.com

Or some other well known registrars would be:

www.hostgator.com
www.namecheap.com
www.1and1.com
www.directnic.com

But back to the previous question.....what about if you want to sell a domain name you own to somebody else?

That's where two more terms pop up:  'push' and 'transfer'.

In 'domaining' lingo, when you 'push' a domain to somebody else (i.e. a buyer), the term 'push' implies that you both have an account at the same registrar....e.g. you both have accounts at Hostgator.  Kinda like you're in the same classroom with a friend and you give a friend a pen by just handing it across to him/her.

That's called a 'push'.  Lots of times when domainers (i.e. people who buy and sell domains) run ads for a particular domain name, they'll say something like 'free push to GoDaddy'.

But what about a case where the buyer doesn't have and doesn't want an account at the same registrar where that domain is residing now?

Well, that's called a donain 'transfer'.  And my purpose here isn't to explain that process but rather to just explain the difference.......i.e. to 'push' a domain to a buyer is a little different than to 'transfer' a domain to a buyer.  Although I'll admit that the term 'transfer' could be used in a more casual way and mean either of the situations I've described above.

Domianing is a big and fascinating business.  You can find out more about it by first perhaps going to Wikipedia and then looking at the Google results for the term.....as here.

 

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Low traffic keywords....are they worth anything?

Image by Getty Images via @daylife

Oftentimes in discussions around internet marketing the question, "Can I make any money off a search term  or keyword with low search volume?" comes up.  I used to go along with the usual response of, "No...because there's not enough demand there."

I've changed my thinking on that.

I'm reading a free report right now by a fellow named Russell Smitheram.  The report is specifically about making money as an Amazon affiliate.  It's only a few pages  long and I haven't even finished reading it yet but something I just read there I thought was good enough to share with you.

Russell said, "I can make sales from key word search counts as low as 10 a month.  Why?  Because (in the case of names of Amazon products) those people (who entered the search terms) are extremely likely to be serious buyer."

I paraphrased that a little bit. 

But Russells point is that all he has to do is make sure that those few people who are entering those search terms do find his site first because they are serious buyers.  That's the subject of his report...how to make sure they find your site first.

I thought that was a very astute point for him to make.  And it does make all the sense in the world.

Don't you think?

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Amazing Singapore

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Singapore isn't just keeping taxes the same.  They're lowering taxes.  Such is the news from Simon Black, author of www.sovereignman.com.  Here's the article where Simon shares some impressive states of how entrepreneur friendly Singapore is.

Is "Social Media Manager" really such a 'new' job description?

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No...I don't think it is.  Social media management is just another name for getting people to pay attention to a busienss.  It's similar to advertising except with a more social orientation.   It's also similar to 'public relations'....which isn't a new term or profession. 

But there are a few 'new' things about being a 'socail media manager':

• Technologly has made it possible to be very effective creating 'buzz' via the itnernet.
• The volitility and competitiveness of business nowadays causes companies to look for any advantage they can get.  Thus the greater interest in hiring people who understand how to use social media to help their business grow.
• Being a Social Media Manager pays big money because companies know that it can be worth big money to their bottem line.

No doubt about it, when you consider that no special education is required, it's pretty amazing how much a person can make if they really know how to 'do' this social media managemetn thing.  Here's a video from a recent TV spot about it:

 

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Why Amazon is the next online 'China' of marketing

Amazon, the well known  and uber-successful online book retailer , just recently announced it's expansion into the 'home shopping shopping' business.  The service is called 'Amazon Tote'.  

Here's why I think it's so unique and and why I thing it's going to make Amazon even more or a powerfhouse than it already is.

• It'll cover not only all the stuff that Amazon currently offers but other items as well, including low cost personal care items, baby care items, household cleaning items and groceries.
• The items are delivered to the customers home.
• Delivery is free and weekly
• No minimum purchases

Who else do you know who does that?

Well, nobody really does all of those things.  You could almost say that Amway does....in the since that it has a fairly broad line of items.  But to be objective you'd also have to admit that the value isn't really there and they really don't have 'home delivery'.

Next.....there used to be the Jewel Tea Company's "Home Shopping Service".  Matter of fact I worked for them one Winter in Amarillo, Tx....and hated it.  Although they did deliver every week, they really didn't have the broad selection Amazon Tote is promising nor did they have the value.

So actually this new Amazon Tote is going to be completely unique in the industry.  It's going to be face-to-face with large numbers of US consumers on a weekly basis.  It only makes sense that a large percentage of them will take advantage of the convenience.

Plus, I don't know what their online customer interface is going to be but I'm sure they're putting a lot of thought into it.  It's sure to be as at least as good ad the current Amazon.com interface.  And that's pretty good!

In summary, I think it's going to be successful because it's bringing reasonably priced and recognized quality products direct to the US consumer.  Amazon has the strength to do it.  I think it'll work.  I think it's got to have the folks at Walmart worried.

 



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Another example of Fascism in US Government

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Remember what I said the definition of 'Fascism' was?

The combinationo of big government and big business, right?

Well, here's another example of how that's happening in America.  The CEO of General Electric (GE) has been tagged by our Great Deceiver (Obama) to head a commision on jobs and productivity and such.

Read the article by clicking on this linked extract of it.

There are a few companies on the Obama corporate A List – Democratic patrons Google and Goldman Sachs both turn up again and again at White House functions and for special recognition – but no company seems to get the VIP treatment that General Electric receives.

In a very real way, this kinda relates to my earlier post today when I noted how science fiction writers very often comment on current society or trends/directions of society.  If you've read much sci-fi at all you know that lots of the scenarios describe what is either outright fascist governments, huge powerful government/industrial machines, or very close to it.

Bob Dylan once sang, "You don't need a Weatherman to know which way the wind blows!"

I agree with that.  All you have to do is read the news (even when it can't all be totally trusted).

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A very smart Cubano explains why we're all bastard children of the Rand Corportation

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I think it's safe to say that most of my US based readers have at least heard of of the Rand Corporation.  Most of you probably think it's just another think tank.  And some of you might even think it's an old company that used to make business machines.

That pretty much describes, i.e. the later, what I thought about it.  I think I vaguely in a far corner of my mind remembered that Robert McNamara, Secretary of Defense during the Johnson presidency, was at one time associated with it.

But this video interview with Alex Abella will explain to you why we have all been effected more by the Rand Corporation than we'll probably ever realize.  That's why he says, "We're all the bastard childred of the Rand Corporation."

 

I hate to say it, but.....we made a mistake with Iraq

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This article relates how Muslim vigilantes in Baghdad are raiding Christian oriented businesses and organizations and basically telling them to 'be more Muslim or get the hell out of our country'.

I hate to say it but I think we're in over our head again.  This time in Iraq.

I'm thinking more and more that, aside from our own societal problems those people in the Middle East are even more fucked up. 

They're never going to embrace democracy.  The Muslim religion is not a religion of peace or, for that matter prosperity, for anybody except the ruling elite.  If it wasn't for the oil in the Middle East, they'd all still be nothing but camel jockeys.

Why you need to get 'smart' with YouTube, video marketing, and 'smart phones' in general

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There's a lot more to YouTube and video marketing than most people realize.  Text messaging, text email and text based websites will alway be around. 

But the undeniable fact is that more and more people, espeically the busy, mobile, upscale and upwardly mobile people you probably want as your next clients......they're more likely to watch a video that read an email.  Especially on a mobile phone.

The diagram to the right and the states that follow here(from something I'm reading right now) say it all.

Texas Instruments' "Thank An Engineer" page....funny

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I'm not sure I punctuated that title correctly but....no biggie.  What does count is that this webiste is pretty funny.

Texas Instruments, Inc. has a page on their corporate site designed, through humor, to illustrate how the kind of engineering acumen they specialize in makes our daily life better.  There's several videos on it but I thought the ones that were the funniest were the ones about:

1. Remotes
2. MP3 players
3. GPS
4. Notebook PCs
5. Text Messaging

Lemme know which ones you like.  Here's the page.

P.S.  I saw this site because I'm studying some information about video markeing and video script writing.  This site is an excellent example of using video in a creative way to get a point across.  What I thought was interesting though was the idea of using video, in a creative way like this, to grow a dance studio brand or a particular dance persona brand.  I think it could be done.

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